About Us

Meet the Founders

Mark Hull Co-Founder, CEO

Mark is a seasoned systems leader with a background in Salesforce development, process automation, and enterprise operations. His career spans higher education, SaaS, and compliance environments, where he has led high-impact initiatives across CRM architecture, reporting frameworks, and team enablement. Mark combines technical precision with a business-minded approach, ensuring every solution is purpose-built to support scale and sustainability. He’s known for turning complex system requirements into clean, user-friendly workflows that bring clarity and confidence to operational teams.

Koral Hull Co-Founder, COO

Koral brings over a decade of experience leading go-to-market and operational strategy across SaaS, compliance, and service-based organizations. With deep expertise in HubSpot, Salesforce, and cross-functional team alignment, she specializes in turning disjointed processes into scalable systems that drive real results. Koral is passionate about building clarity between Sales, Marketing, and Client Success—and believes the best growth comes from systems that feel human. Her strategic mindset is grounded in execution, making her a trusted partner to executive teams navigating growth and change.

Our Mission & Values

We empower teams to scale sustainably through operational clarity, collaboration, and practical execution.
We believe in:

  • Systems that serve people
  • Process built for growth
  • Results that are measurable and repeatable

Why Choose Fractional Ops?

Hiring full-time isn't always the answer. Our fractional model gives you:

  • Instant expertise
  • Flexible support
  • Scalable systems without long-term overhead

We adapt to your needs, timeline, and budget. So you can get results faster.

Our Tech Stack

We build within your systems, not around them. Our team brings hands-on experience with:

  • Salesforce

  • HubSpot

  • Pendo

  • Zapier

  • Asana

  • Slack

  • Intercom

  • Totango
    …and more.